Camel Dissolvables

Camel Dissolvables were a product offered by the R.J. Reynolds Tobacco Company categorized as dissolvable tobacco.

History
R.J. Reynolds began testing the brand in 2009. The original locations were Columbus, Indianapolis, and Portland, but the test markets were shifted to Charlotte and Denver in March 2011. It came in three variations, all which were spit-free and dissolved in the mouth: The products were priced similar to Camel Snus. The product lines were not without controversy and attention from the mainstream press; the shape and size of Orbs, similar to Tic-Tacs, was one of the assertions.
 * Orbs - 10-15 min. duration, 1.2 mg nicotine
 * Sticks - 20-30 min. duration, 2.4 mg nicotine
 * Strips - 2-3 min. duration, 1.3 mg nicotine
 * Variety Pack

After five test markets spanning 4 and a half years, R.J. Reynolds decided to scale back marketing funding for dissolvables. By the end of 2013, R.J. Reynolds liquidated their inventory of Camel Dissolvables.

Six years later, R.J. Reynolds began offering a similar, non-tobacco dissolvable nicotine lozenge called Revel.