General

General is a brand of Swedish snus manufactured by Swedish Match.

History
General Snus was launched in the U.S. at first only in two test markets, New York City and Washington, D.C., in April 2003. It was first on sale at J.R. Cigars and W. Curtis Draper.

By 2010, Swedish Match aimed to increase distribution to over 1,200 retail stores.

In 2015, Swedish Match was granted the FDA's first ever PMTA approval for eight new snus products.

Current Products
Only products currently available on the U.S market are included.
 * Mini Mint
 * Mint
 * Original
 * White
 * Wintergreen

Former Products

 * Classic Blend
 * Loose
 * Nordic Mint