Longhorn

Longhorn is a value-priced Lobrand of dipping tobacco manufactured by the Pinkerton Tobacco Company, owned by Swedish Match North America.

History
Longhorn was introduced in 2003 and had a 3.9 market share as of 2007. It was released nationwide in 2004 (following a test run) with three varieties: Fine Cut Natural, Long Cut Straight, and Long Cut Wintergreen.

In April 2005, Longhorn released Long Cut Mint nationally.

In October 2005, Longhorn launched its Fine Cut Wintergreen, and also increased the amount of tobacco per can by 10%.

Longhorn's pouch products include a "Stow & Throw" lid compartment for storage of used pouches to discard later.

In 2013, Pinkerton reduced the factory selling price per can to 90¢, accounting for a 31% price reduction.

In 2016, the company re-designed its packaging.

In mid 2018, Longhorn introduced two new varieties, Peach and Wintergreen Chill.

Products

 * Fine Cut Natural
 * Fine Cut Wintergreen
 * Long Cut Mint
 * Long Cut Natural
 * Long Cut Peach
 * Long Cut Straight
 * Long Cut Wintergreen
 * Long Cut Wintergreen Chill
 * Mint Pouches
 * Natural Pouches
 * Straight Pouches
 * Wintergreen Pouches