Marlboro

Marlboro is an iconic brand of cigarettes made by Philip Morris USA. In 2007, the company announced plans to create two smokeless product lines using the Marlboro brand name, which will be the focus of this article.

Marlboro Snus
PM USA's first attempt at a snus product was Taboka, sold in an Indianapolis test market, in "Slidepak" packaging. Although the test market appeared to not be performing well, it did continue. By March 2008, Taboka was discontinued in Indianapolis in favor of Marlboro Snus in that market.

Marlboro Snus began a test market in the Dallas/Fort Worth area in August 2007. It was first packaged in the same "Slidepak" packaging as Taboka with 12 pouches per pack and came in four flavors: Rich, Mild, Mint, and Spice. Marlboro Snus was expanded to an Arizona test market in 2009.

In 2010, packaging was revised and launched nationally in four flavors in a 6-pk box: Rich, Mild (later "Amber"), Peppermint, and Spearmint. There was also a 24-count variety pack box of the four flavors. Later, four flavors released in a Pennsylvania-only market, 15-count flip-top boxes of Amber, Cool Mint, Rich, and Smooth Mint.

Beginning January 5, 2011, Philip Morris USA introduced Original and Mint in round tins, similar to dip tobacco cans. There were 15 one-gram pouches per can. At AAFES-supplied military locations, three flavors were available in tins: Classic, Crisp Mint, and Dark.

All Marlboro Snus products have since been discontinued.

Marlboro Dip
Marlboro announced plans to enter the moist smokeless tobacco market in October 2007 in a test market in Atlanta at a $3 price point, putting it mid-way between premium and value brands. It was available in Original and Wintergreen in both Fine Cut and Long Cut.

In 2009, Altria decided to discontinue the test market in Atlanta. One likely reason, in addition to poor performance, was the recent acquisition of UST, Inc., makers of leading brands Copenhagen and Skoal.