On!

On! is a brand of nicotine pouches manufactured originally by Burger Söhne Holding AG.

History
On! was first released in July 2016 in the Chicago, IL market. It continued expansion throughout the U.S., and reached $60 million in sales in 2018. In June 2019, Altria Group, Inc. acquired 80% of the company and formed a new subsidiary, Helix Innovations, LLC. The deal allows Altria to offer a competing product to Swedish Match's Zyn while circumventing the FDA's pre-market approval process, which began in August 2016. Altria plans to expand distribution and manufacturing capacity for On! following the acquisition.

Products
''On! is available in 2mg, 4mg, and 8mg nicotine levels. It was originally also available in 1mg and 3mg levels.''
 * Berry
 * Cinnamon
 * Citrus
 * Coffee
 * Mint
 * Original
 * Wintergreen