Revel (U.S. Smokeless)

Revel was a spitless, smokeless tobacco pouch offered by the U.S. Smokeless Tobacco Company.

History
The product was first announced in October 2001 in test markets in Topeka, Kansas and Youngstown, Ohio in two flavors: regular and mild. The test market would last 6 months. The product contained 20 pouches and was priced similar to cigarettes. The product was released as continued efforts to make smoking less socially acceptable were underway, and critics argued that such a product would prevent current smokers from attempting to quit.

The test market expanded to 228 Dallas-Fort Worth, Texas market 7-Eleven stores by January 2004, and then planned to increase to 500 Charlotte, NC stores by March 2004. With the expansion, Revel was available in mint and wintergreen flavors. It was one of a number of innovative products at the time, along with Star Scientific's Ariva and Stonewall dissolvable tobacco products. It was also not the only new release from U.S. Smokeless during 2001, as they had just recently extended existing product lines with Copenhagen Black, Rooster Wild Berry, and Red Seal Straight.